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Welcome to the British Hen Welfare Trust online shop

Privacy Policy



  1. Introduction 
  2. Who we are 
  3. Companies and Websites within scope 
  4. Collection of personal data 
  5. Lawful basis for the processing of personal data 
  6. Storage of personal data 
  7. Security measures 
  8. Your rights as a data subject 
  9. Contact us 
  10. Cookies 
  11. Complaints

We appreciate the trust you place in us when sharing your personal data. The security of that data is very important to us. In this document, we will explain how we collect, use and protect your personal data. 

We will also explain what rights you have with regards to your personal data and how you can exercise those rights. 

Who we are

The British Hen Welfare Trust is a charity set up to rehome ex-commercial hens as pets and to educate the public about laying hen welfare. We are now in our 14th year. 

Our registered office address is: 

Hope Chapel

Rose Ash

South Molton 


EX36 4RF 

Tel: 01884 860084 


If you have questions about how we process personal data, or would like to exercise your data subject rights, please email us at

Companies and websites within scope

The following companies and websites are within scope for this privacy policy: 

British Hen Welfare Trust 

It includes personal data 
which is collected through our website, by telephone, and through any related social media applications.

Collection of personal data

We collect personal data from you for one or more of the following purposes: 

  • 1. To provide you with information that you have requested or that we think may be relevant to a subject in which you have demonstrated an interest. 
  • 2. To initiate and complete commercial transactions with you, or the entity that you represent, for the purchase of products and/or services. 
  • 3. To fulfil a contract that we have entered into with you or with the entity that you represent. In these circumstances it may be your entity, rather than yourself, that has provided us with your personal data. 
  • 4. To ensure the security and safe operation of our websites and underlying business infrastructure. 
  • 5. To manage any communication between you and us. 

The table in section 5 below provides more detail about the data that we collect for each of these purposes, the lawful basis for doing so, and the period for which we will retain each type of data. 

Technical information 

In addition, to ensure that each visitor to any of our websites can use and navigate the site effectively, we collect the following: 

  • Technical information, including the IP (Internet Protocol) address used to connect your device to the Internet. 
  • Your login information, browser type and version, time zone setting, browser plug-in types and versions. 
  • Operating system and platform. 
  • Information about your visit, including the URL (Uniform Resource Locators) clickstream to, through, and from our site. 

Our cookies policy, which can be viewed from the home page of our web site, describes in detail how we use cookies. 

In section 8 below, we identify your rights in respect of the personal data that we collect and describe how you can exercise those rights. 

In order to conduct our business we engage various third parties to provide systems and services. These are listed here and you can read more about their own privacy policies on their websites: 

  • Form assembly 
  • Smarter Pay 
  • John Grain Associates 
  • Pepper Communications Ltd 
  • Rapidata 
  • Salesforce 

The following third parties process your information outside of the European Union and have appropriate safeguards in place to protect your data: MailChimp; WordPress; Shopify 

We will not further disclose your information unless we are required to by law.

Lawful basis for the processing of personal data

The table below describes the various forms of personal data we collect and the lawful basis for processing this data. Our business architecture, accounting and systems infrastructure and compliance organisation means that all personal data is processed on common, group-wide platforms. We have processes in place to make sure that only those people in our organisation who need to access your data can do so. A number of data elements are collected for multiple purposes, as the table below shows. Some data may be shared with third parties; where this happens, this is also identified below. 

When we process on the lawful basis of legitimate interest, we apply the following test to determine whether it is appropriate: 

The purpose test – is there a legitimate interest behind the processing? 

Necessity test – is the processing necessary for that purpose? 

Balancing test – is the legitimate interest overridden, or not, by the individual’s interests, rights or freedoms? 

Purpose of collection  Information category  Data collected  Purpose for collection  Lawful basis for processing  Data shared with?  Retention period 
1. To provide you with information  Subject matter information  Name, company name, geographic location, email address.  To provide appropriate online or email information about products and services that you have requested  Contractual fulfilment  Internally only  Maximum eight years from the date the information is collected. 



To provide further, related, online or email information and ongoing news updates in relation to the identified area of interest.  Legitimate interest  Internally only 
Telephone number.  Follow-up to ensure requested information meets needs and identify further requirements.  Legitimate interest  Internally only 
Personal contact information as provided through website forms or any other means.  General mailing list subscription.  Consent  Internally only 
2. Transactional information  Transaction details  Name, physical address, email address, telephone number, bank account details (for credit accounts), other medium of content delivery.  To process purchase transactions for products and services with customers, and to ensure any transaction issues can be dealt with.  Contractual performance  Internally only  Maximum eight years from the date of the performance of the contract. 


Eight years for VAT records from the performance of the contract 

For accounting and taxation purposes  Statutory obligation  Internally and professional advisers 
Documentation should any contractual legal claim arise.  Legitimate Interest  Internally and professional advisers 
Payment card data  Primary account number (PAN), cardholder name, service code, expiration date  To fulfil purchase requests using payment cards.  Contractual performance  Payment card companies, all in line with the PCI DSS  Only retained while authorisation is pending. 
3. Fulfilment information  Fulfilment data  Name, dietary requirements.  Appropriate catering arrangements for events.  Contractual performance  Internally and event venues  Maximum six years from the date of the performance of the contract. 
Name, contact and identification details.  Access to events, attendance registers.  Contractual performance  Internally and event venues 
Name, address(es), email address, contact details.  Actual delivery of products or services, in physical or digital form, that you may have purchased from us.  Contractual performance  Internally and any third party logistics or supplier companies with whom we contract in order to fulfil these requirements. 
Technical information, as described above, plus any other information that may be required for this purpose.  To protect our websites and infrastructure from cyber-attack or other threats and to report and deal with any illegal acts.  Legitimate interest  Internally, forensic and other organisations with which we might contract for this purpose. 
Names, contact details, identification details.  To communicate with you about any issue that you raise with us or which follows from an interaction between us.  Legitimate interest  Internally and, as necessary, with professional advisers. 
4. Security  Security information  Names, contact details, identification details.  To develop existing and new products and services that meet the expectations and requirement of our customers.  Consent  Internally and where additional consent is given for marketing purposes.  Relevant statutes of limitation. 
5. Communications  Contact information          Relevant statutes of limitation. 
6. Product development  Survey data          If anonymised for statistical research, this data may be kept indefinitely. 


Where not anonymised, it shall be retained for a maximum of one year. 

Storage of personal data

British Hen Welfare Trust is a UK-domiciled organisation whose primary offices are in the UK. 

  • Our websites and web applications is hosted in the EU and are accessed only by EU-based staff. 
  • Our customer relationship management, marketing and accounting systems for all our businesses are either EU-based or hosted by companies participating in the EU-US Privacy Shield Framework. 
  • We use a wide range of CSPs (Cloud service providers) as part of our processing environment. Unless we specifically state otherwise, we are, in respect of all these CSPs, the data controller. 
  • Unless we specifically state otherwise, all the CSPs that we use utilise EU-located processing facilities. 
  • Our payment processors and banking arrangements are based in the EU. 
  • We ship and deliver physical products around the world; we therefore use logistics companies that are based outside the EU and operate in other countries. 
  • We operate a data retention policy in respect of all data, whether paper-based or digital, and those aspects of it that relate to personal data are contained in the table at 5, above. 
 Security measures

All our payment card processing is in compliance with the PCI DSS (Payment Card Industry Data Security Standard). 

We have what we believe are appropriate security controls in place to protect personal data. Risk assessment, including assessing risks to the rights and freedoms of data subjects, is at the heart of our approach. We do not, however, have any control over what happens between your device and the boundary of our information infrastructure. You should be aware of the many information security risks that exist and take appropriate steps to safeguard your own information. We accept no liability in respect of breaches that occur beyond our sphere of control.

Your rights as a data subject

As a data subject whose personal information we hold, you have certain rights. If you wish to exercise any of these rights, please email or use the information supplied in the Contact Us section below. To process your request, we will ask you to provide two valid forms of identification for verification purposes. Your rights are as follows: 

  • The right to be informed
    As a data controller, we are obliged to provide clear and transparent information about our data processing activities. This is provided by this privacy policy and any related communications we may send you. 
  • The right of access
    You may request a copy of the personal data we hold about you free of charge. Once we have verified your identity and, if relevant, the authority of any third-party requestor, we will provide access to the personal data we hold about you as well as the following information: 
  • a) The purposes of the processing
    b) The categories of personal data concerned
    c) The recipients to whom the personal data has been disclosed
    d) The retention period or envisioned retention period for that personal data
    e) When personal data has been collected from a third party, the source of the personal data 
  • If there are exceptional circumstances which mean we can refuse to provide the information, we will explain them. If requests are frivolous or vexatious, we reserve the right to refuse them. If answering requests is likely to require additional time or occasions unreasonable expense (which you may have to meet), we will inform you. 
  • The right to rectification
    When you believe we hold inaccurate or incomplete personal information about you, you may exercise your right to correct or complete this data. This may be used with the right to restrict processing to make sure that incorrect/incomplete information is not processed until it is corrected. 
  • The right to erasure (the ‘right to be forgotten’)
    Where no overriding legal basis or legitimate reason continues to exist for processing personal data, you may request that we delete the personal data. This includes personal data that may have been unlawfully processed. We will take all reasonable steps to ensure erasure. 
  • The right to restrict processing
    You may ask us to stop processing your personal data. We will still hold the data, but will not process it any further. This right is an alternative to the right to erasure. If one of the following conditions applies you may exercise the right to restrict processing: 
  • a) The accuracy of the personal data is contested.
    b) Processing of the personal data is unlawful.
    c) We no longer need the personal data for processing but the personal data is required for part of a legal process.
    d) The right to object has been exercised and processing is restricted pending a decision on the status of the processing. 
  • The right to data portability
    You may request your set of personal data be transferred to another controller or processor, provided in a commonly used and machine-readable format. This right is only available if the original processing was on the basis of consent, the processing is by automated means and if the processing is based on the fulfilment of a contractual obligation. 
  • The right to object
    You have the right to object to our processing of your data where 
  • Processing is based on legitimate interest; 
  • Processing is for the purpose of direct marketing; 
  • Processing is for the purposes of scientific or historic research; or 
  • Processing involves automated decision-making and profiling.
Contact us

Any comments, questions or suggestions about this privacy policy or our handling of your personal data should be emailed to 

Alternatively, you can contact us at Hen Central using the following postal address or telephone numbers: 

GDPR Compliance Manager

Hope Chapel

Rose Ash

South Molton 


EX36 4RF 

Tel: 01884 860084 


Our telephone switchboard is open 9:00 am – 5:00 pm, Monday to Friday. Our switchboard team will take a message and ensure the appropriate person responds as soon as possible.


We use cookies on our website for several purposes. They help us provide you with a good experience when you browse our website and allow us to improve our site. By continuing to browse our website, you are agreeing to our use of cookies. 

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information which is transferred to your computer’s hard drive. 

We use the following cookies: 

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of the e-billing services. 

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users find what they are looking for easily. 

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). 

First-party cookies 

This website will set some cookies which are essential for the website to operate correctly. These cookies, none of which capture personally identifiable information, are as follows: 

  • Visitor ID – this cookie is a numeric value that identifies unique visitors and provides coherence and consistency to a site visit; 
  • Page Number – this cookie identifies the page you are on; 
  • Session ID – this cookie identifies your website session; 
  • Test – this cookie checks whether your browser supports cookies; 
  • Order - this cookie ensures that your shopping basket works correctly. 

Third-party cookies 

Our website sets several types of third-party cookie, and we do not control the operation of any of them. An example of third-party cookies that may be set include: 

  • Google Analytics – we use Google Analytics to collect data about website usage. This data does not include personally identifiable information. You can view Google’s privacy policy here: 

Should you wish to discuss a complaint, please feel free to contact us using the details provided above. All complaints will be treated in a confidential manner. 

Should you feel unsatisfied with our handling of your data, or about any complaint that you have made to us about our handling of your data, you are entitled to escalate your complaint to a supervisory authority within the European Union. For the UK, this is the ICO (Information Commissioner’s Office), which is also our lead supervisory authority. Its contact information can be found at 

This privacy policy was last updated on 22/05/2019